Carew International Blogs
Selling the Gap

Selling the Gap

At Carew, you will hear us talk a lot about the Gap. So, what exactly is it? The Gap is what exists between your customer’s ideal and actual – the Gap between what could be and what is. Gaps are always outcome-oriented and can almost always have an up or down arrow associated with them.

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6 Strategies for Success in Leadership & Negotiation

6 Strategies for Success in Leadership & Negotiation

The art of negotiation has always played a crucial role in achieving success in B2B sales. In today’s business landscape, the pressure to continuously enhance profitability has made effective negotiation skills more essential than ever. Customers, driven by the pursuit of better pricing, constantly seek ways to improve their profits, putting suppliers under universal pressure to meet their demands.

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What to do When Top Management Gets Involved with Your Customers

What to do When Top Management Gets Involved with Your Customers

As sales professionals, it can be quite challenging when top management/senior executives (or even your boss!) become involved in your customer interactions. And chances are, if you have spent enough time in sales, you have witnessed or can personally relate to all the types of involvement shared below. Here are some expert tips on handling situations when top management gets involved in the sales process with your customers.

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Should you be making sales calls?

Should you be making sales calls?

One of the crucial dilemmas faced by sales managers, senior executives, and leaders is whether they should participate in the sales process alongside their sales professionals when dealing with customers. The impact of their involvement can be the deciding factor between sealing a lucrative deal or losing a valuable opportunity.

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