I'm a sucker for a good leadership article, especially when it involves sports. This morning,...
Mastering the Art of Selling to Multiple Decision-Makers
by Brenna Nugent | Sep 11, 2024 | Message from the Mentor
The days of a single decision-maker are fading. According to Gartner, the modern sales process is...
3 Key Benefits of Open Enrollment Workshops
by Brenna Nugent | Aug 14, 2024 | Message from the Mentor
In addition to providing customized training for client-specific development initiatives, Carew...
Can My Daughter’s Dance Move Transform Your Sales Success?
by Brenna Nugent | Jun 5, 2024 | Message from the Mentor
Last week, in my meeting with our CEO, Jeff Seeley, I couldn't help but gush about my...
Is your URGENT! drowning out your important?
by Brenna Nugent | Apr 11, 2024 | Message from the Mentor
Are you putting out fires? It’s easy to get caught up in the whirlwind of urgent tasks that demand...
How to Make Training “Stick” – From Instruction to Internalization
by Brenna Nugent | Feb 28, 2024 | Message from the Mentor
Embarking on a training program is a bit like planting a seed – it can grow into something...
Elevating Customer Relationships: The Power of the JADIK Matrix
by Brenna Nugent | Jan 3, 2024 | Message from the Mentor
The JADIK Matrix is a visual representation of the customer relationship journey that helps sales professionals understand and master the art of balancing relationship-building with strategic business outcomes.
Master Strategic Selling Plans for Sales Success
by Brenna Nugent | Oct 18, 2023 | Message from the Mentor
A Strategic Selling Plan is a disciplined system of selling that takes into account all of the dynamics in the total customer-sales professional relationship. Strategic planning includes WHAT we want to do – our Objective, HOW we’re going to do it – our Strategy and the tactical elements – Action Steps.
8 Strategies for Demonstrating Your Leadership Potential
by Brenna Nugent | Sep 20, 2023 | Message from the Mentor
So, you’re primed for the big leagues. You know your organization’s systems and processes like the back of your hand, deeply understand your market and customers, have mastered time management, and consistently exceed your sales targets. Now you’re ready for a more impactful leadership role.
Selling the Gap
by Brenna Nugent | Aug 23, 2023 | Message from the Mentor
At Carew, you will hear us talk a lot about the Gap. So, what exactly is it? The Gap is what exists between your customer’s ideal and actual – the Gap between what could be and what is. Gaps are always outcome-oriented and can almost always have an up or down arrow associated with them.