Brenna Nugent
Selling the Gap

Selling the Gap

At Carew, you will hear us talk a lot about the Gap. So, what exactly is it? The Gap is what exists between your customer’s ideal and actual – the Gap between what could be and what is. Gaps are always outcome-oriented and can almost always have an up or down arrow associated with them.

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Why should we ask “why?” + 20 creative ways to ask “why?” that you can use TODAY!

Why should we ask “why?” + 20 creative ways to ask “why?” that you can use TODAY!

Asking “why?” helps to clarify underlying motivations, encourages critical thinking and problem-solving skills, and helps to build stronger relationships – let’s dive in! Why? Because understanding how impactful this question can be and using it to your advantage can be the key to landing that next big sales deal + we’ll give you a list of 20 creative ways you can ask “why?”.

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