So, you’re primed for the big leagues. You know your organization’s systems and processes like the back of your hand, deeply understand your market and customers, have mastered time management, and consistently exceed your sales targets. Now you’re ready for a more impactful leadership role.
In the fast-paced world of business, particularly in sales, we often hear the adage, “The customer is always right.” While the essence of this statement—prioritizing customer satisfaction—is undeniably important, I’d like to add a corollary – “Don’t forget about the employee.”
I’ve got a dynamic duo of young kids at home – adorable, energetic, fun to hang out with, and, as I found this summer, expertly skilled and seriously persuasive negotiators! As their dad, it’s my responsibility to teach and guide them. Yet, I couldn’t help but find myself learning valuable lessons from them each day.
Habits are actions, routines, or behaviors that become ingrained over time due to frequent practice. They are often performed without conscious thought or deliberate decision-making, as they become part of our routine. Habits take us to where we were yesterday, and yesterday’s habits may not be good enough to finalize today’s sales transaction.
Technical expertise alone is no longer sufficient to steer organizations and teams toward success. The need for leaders to upgrade their soft skills is coming if it isn’t already here! Need evidence? Check out the World Economic Forum’s list of the top 15 workforce skills of 2025 – nearly half being soft skills.
The art of negotiation has always played a crucial role in achieving success in B2B sales. In today’s business landscape, the pressure to continuously enhance profitability has made effective negotiation skills more essential than ever. Customers, driven by the pursuit of better pricing, constantly seek ways to improve their profits, putting suppliers under universal pressure to meet their demands.