Is your URGENT! drowning out your important?
Home 9 Message from the Mentor 9 Is your URGENT! drowning out your important?

Are you putting out fires? It’s easy to get caught up in the whirlwind of urgent tasks that demand immediate attention. Emails ping, phones ring, and you’re dashing from meeting to meeting, caught in a battle of competing priorities. Before you know it, the day is over, and you’re left wondering where the time went.

The line between urgent and important can often blur. While those urgent tasks might feel satisfying to cross off your list, they usually don’t contribute to your long-term success.

Here’s the challenge – Not letting the urgent issues overshadow the important ones.

It’s time to reclaim priority!

The urgent tasks are those that demand immediate attention – like a client’s pressing issue or a last-minute sales pitch. They’re the fires that need putting out, and they often come with a sense of immediacy and pressure.

Important tasks, on the other hand, contribute to long-term goals and objectives. They’re about strategy, growth, and development – like training your team, refining your sales process, or building client relationships.

Prioritize with the Eisenhower Matrix: Divide your tasks into four quadrants – urgent and important, important but not urgent, urgent but not important, and neither urgent nor important. This helps you visually prioritize your tasks and focus on what truly matters.

Set Clear Goals: Define what’s important for your team’s success. Setting clear, measurable goals helps you stay focused on what will drive long-term success, even when urgent tasks pop up.

Delegate Effectively: Not every urgent task requires your direct attention. Empower your team to handle certain issues, freeing you up to focus on important strategic tasks.

Schedule Time for Important Tasks: Block out dedicated time in your schedule for important tasks. Treat this time as non-negotiable, just as you would a meeting with a key client.

Use Technology to Your Advantage: Leverage sales automation tools and CRM systems to streamline urgent tasks, giving you more time to focus on the important ones.

Reflect and Adjust: Regularly review your priorities and adjust as needed. What was important last quarter may not be as critical now, and vice versa.

Communicate Priorities: Ensure your team understands the difference between urgent and important tasks. Clear communication helps everyone stay aligned and focused on the right priorities.

“The 7 Habits of Highly Effective People” by Stephen R. Covey

Covey’s book is a classic in the field of personal and professional development. He introduces the concept of the Time Management Matrix, which helps individuals prioritize tasks based on their urgency and importance.

Harvard Business Review (HBR)

HBR often publishes articles on time management, leadership, and productivity. For example, the article “To-Do Lists Don’t Work” by Daniel Markovitz discusses the limitations of traditional to-do lists and suggests a more strategic approach to managing tasks.

This one was a little tough for me because I LOVE a good to-do list – but the following insight that Markovitz shares hit home, “How often do you scan your list just so that you can pick off the ones you can finish in two minutes? How many items aren’t really to-dos at all, but rather serious projects that require significant planning?”

To combat this, Markovitz suggests taking your tasks off the to-do list, estimating how much time each of them will consume, and transferring them to your calendar.

“Essentialism: The Disciplined Pursuit of Less” by Greg McKeown

McKeown’s book focuses on the concept of essentialism, which is about doing less but better. It provides insights into how to identify what’s truly important and eliminate the non-essential.

Follow Kevin Kruse

Kruse is is the founder and CEO of, a NY Times bestselling author, and a Forbes contributor who talks about time management, productivity, and much more.

“Deep Work: Rules for Focused Success in a Distracted World” by Cal Newport

Newport’s book discusses the concept of deep work and how focusing on important tasks without distractions can lead to greater productivity and success.

“Getting Things Done: The Art of Stress-Free Productivity” by David Allen

Allen’s book introduces the Getting Things Done (GTD) methodology, which is a comprehensive approach to managing tasks, priorities, and commitments.

Microsoft To Do

This is a task management app that integrates into your Microsoft email allowing you to manage your to do list and stay organized.

Have questions? Want to learn more? Ready to build your training plan? Our team is here to help! Let’s Talk!

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