Ask any top-performing sales pro what really moves the needle, and you’ll probably hear the same...

by Kashina Cusson | May 8, 2025 | Message from the Mentor
Ask any top-performing sales pro what really moves the needle, and you’ll probably hear the same...
by Kashina Cusson | Apr 10, 2025 | Message from the Mentor
Schools must operate like a business, whether for-profit, private, or public. And students, like traditional customers, deserve to have an enjoyable experience as they decide which school is best for them. And how do they make that decision of what’s best for them? Through their interactions with an Admissions Advisor, first and foremost.
by Kashina Cusson | Mar 20, 2025 | Message from the Mentor
Because sales jobs are often commission-based and results-driven, working in sales can bring incredible stress and pressure.
by Kashina Cusson | Jan 28, 2025 | Message from the Mentor
Your hard work, tenacity and superior professional selling skills have paid off, and you have finall
by Kashina Cusson | Jan 25, 2025 | Message from the Mentor
Whether personal or professional, the healthiest and most satisfying relationships are those which are mutual, balanced, and beneficial to both parties. The relationship between a sales professional and their customer is no exception.
by Kashina Cusson | Jan 9, 2025 | Message from the Mentor
Struggling to handle objections or defuse tough conversations? The LAER Bonding Process® is your secret weapon. Featured in Dimensions of Professional Selling®, this proven framework helps you tackle objections, defuse anger, and build relationships that last.
by Kashina Cusson | Nov 6, 2024 | Message from the Mentor
Investing in sales training is a smart move, but only if it drives measurable improvements in your...
by Kashina Cusson | Sep 25, 2024 | Message from the Mentor
Every successful sale starts with uncovering your customer's Gap. As a sales professional, you...
by Kashina Cusson | Aug 28, 2024 | Message from the Mentor
Lengthy purchase cycles, multiple stakeholders, and difficulty building consensus are challenges...
by Kashina Cusson | Jul 17, 2024 | Message from the Mentor
Culture is such a big word. And if the "Odds Are" Factor taught me anything, it’s that...