Are your sales tactics stuck in the past? Our recent LinkedIn survey asked, “Which area of sales...
Reviving Your Sales: Strategies for Boosting a Low Lead Pipeline
by Kashina Cusson | Mar 13, 2024 | Message from the Mentor
Selling can be challenging, and maintaining a healthy lead pipeline is crucial for sustained...
Mastering the Art of High-Impact Selling: Beyond Features to Customer Outcomes
by Kashina Cusson | Jan 31, 2024 | Message from the Mentor
As a sales professional, understanding and effectively communicating the benefits of your solution...
How to Maximize Training Effectiveness – What to Do Before and After Your Training Program
by Kashina Cusson | Dec 6, 2023 | Message from the Mentor
Let’s consider the significance of continuous training and certification in professions like medicine, law, engineering, and many other careers – it’s universally acknowledged. I truly believe this same dedication to growth, development, and training should be true for all professionals, especially in sales.
Sealing the Deal – Strategies for the Perfect Close
by Kashina Cusson | Nov 2, 2023 | Message from the Mentor
Closing a sales deal is often seen as the grand finale, the drumroll moment that either validates your exploratory and presentation process efforts or sends you back to the drawing board. But what if I told you that closing is less about that final “yes” and more about the steps that lead up to it?
How to Effectively Acknowledge a Customer Concern
by Kashina Cusson | Oct 4, 2023 | Message from the Mentor
Every interaction, be it in sales, customer service, or daily communications, holds the potential to strengthen or weaken a relationship. At the heart of these interactions is the ability to genuinely recognize and address concerns. But how do we ensure our acknowledgment is heard but also felt? Especially when dealing with our customers!
We Are All “Selling” Something
by Kashina Cusson | Sep 6, 2023 | Message from the Mentor
One of the (many) things I absolutely love about Carew’s sales training programs is that we don’t just train sales professionals and sales skills. As our CEO Jeff Seeley likes to say, “We train people skills” – listening, effective communication, negotiation skills, rapport, relationship building, presenting, conflict resolution, and the list goes on. These are all things that people across all professions use every single day.
Sales in Higher Education? Yes!
by Kashina Cusson | Aug 2, 2023 | Message from the Mentor
Schools must operate like a business, whether for-profit, private, or public. And students, like traditional customers, deserve to have an enjoyable experience as they decide which school is best for them. And how do they make that decision of what’s best for them? Through their interactions with an Admissions Advisor, first and foremost.
What to do When Top Management Gets Involved with Your Customers
by Kashina Cusson | Jul 6, 2023 | Message from the Mentor
As sales professionals, it can be quite challenging when top management/senior executives (or even your boss!) become involved in your customer interactions. And chances are, if you have spent enough time in sales, you have witnessed or can personally relate to all the types of involvement shared below. Here are some expert tips on handling situations when top management gets involved in the sales process with your customers.
3 Musts for a Successful Sales Year
by Kashina Cusson | Jun 8, 2023 | Message from the Mentor
Hit those revenue targets, transform leads into loyal, paying customers, crush your individual sales goals, and grow market share – Here are 3 musts for a successful year in sales: Adopt Warm Calling, Understand Your Customer and Their Reality, Prioritize a Work-life Balance.