Dimensions of Professional Selling® – Invest in the Relationship (LAER™)


Learn tools and strategies for building productive, long-term relationships and developing prospects into committed customers through excellence in communication. In this module, participants:

  • Learn a simple, defined and repeatable process – the LAER Bonding Process™ – to handle customer objections, defuse anger and overcome resistance to move forward in the sales process.
  • Understand how to be customer-centric and uncover opportunities within customer objections.
  • Adopt techniques to help you identify customer needs from their perspective and clarify their points of value more efficiently.

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