A recent Inc.com article explores LinkedIn's 2020 Global State of Sales Report. They discuss what matters most to decision-makers when engaging with sellers – and trust tops the list. Here are four critical skills all sales professionals should prioritize in order to build trust throughout the sales process. How do you rate among these four skills? Read the entire article here:

According to a New LinkedIn Report, You'll Need 4 Virtual Selling Skills to Attract Buyers
More than 10,000 buyers, salespeople, and sales managers identified what matters most.

  1. Solving before selling
  2. Relationship building
  3. Data proficiency
  4. Adaptability

Buyers want trust in the sales process above all else. Building trustworthy relationships, empathizing with your buyers, and co-creating value alongside them - that is the key to success.