There has been a lot of talk about how and why company culture impacts an organization, and it’s safe to say that quality working atmospheres significantly affect work productivity. This is important, as sales professionals need to have a strong working environment to truly excel at their jobs, but culture expands outside the sales department and allows a business to build a solid foundation for success. While companies know that a great working environment is important, many haven’t quite figured out how to improve their practices to create happier, more effective employees.

Company culture goes beyond happy employees and strong leaders. When employing leadership development, it’s important for companies to understand that quality management style doesn’t always mean helping workers understand their roles and responsibilities within the organization. Although this is one part of it, good leaders will also create a culture that allows all departments to understand and support the brand’s vision. Harvard Business Review pointed out that organizational culture is determined by how employees describe the brand. When workers, especially sales teams, are able to make sense of their work, they can utilize their roles in the company much more effectively.

In order for professionals to understand and respect their positions and work harder for the company, it’s important that businesses are able to keep employees motivated, united, competitive and prepared for the future, says The Houston Chronicle. These characteristics are essential to a happy working environment, because people will want to work on self-improvement, garner more sales and make their time at the company worthwhile. Leaders can work with their teams to establish a more cohesive and functional work atmosphere.