What’s Missing from Your Sales Pitch?
By Dave Decker

Carew’s Dimensions of Professional Selling‚ (DPS) provides a structured, yet flexible, process for presentation development and delivery, the Diamond Presentation Process‚ DPS graduates will recall these essential elements of an effective presentation:

A recent Inc.com article, 10 Critical Elements Your Sales Pitch is Probably Missing, identifies some finer points that can further polish your presentation for a competitive advantage. The list includes:

  1. A sense of humor
  2. Next steps
  3. Personalized effort
  4. Unabashed honesty
  5. Sincere inquiries
  6. A brainstorming element
  7. Cohesive structure
  8. Customized research
  9. An understanding of the user’s problem
  10. Proof that what you’re pitching really works

You will notice some overlap between elements of the Diamond Presentation Process and the list above. While the Diamond Presentation Process provides a foundational framework to ensure key elements and a logical/optimal flow for your presentation, this Inc.com article provides additional considerations and great suggestions for creating a presentation that will stand out among your competitors.

Read the entire article here: 10 Critical Elements Your Sales Pitch is Probably Missing