In the sales profession, stories are more than just entertaining anecdotes‚ they can be key to selling your ideas and creating value for your customers. Even more compelling is a story about your customer, with them cast as the star and hero, and featuring their unique problems and triumphs. Read the complete article, The Most Powerful Story You Will Ever Tell As a Salesperson, and watch Carew CEO Jeff Seeley in his interview with Gerhard Gschwandtner of Selling Power Magazine.