Many companies make the mistake of believing that accentuating their products and services is the only thing that matters when trying to boost sales. Though you should focus on the features, advantages and benefits of your products and services, you cannot neglect the relationship with your customers. Connecting with customers and clients on a personal level will significantly help your company's growth and profitability.

Why Is Connecting to Your Existing Customers Important?
Many will underestimate the power of existing customers, they are the key to your success. Without them, your company would be unsuccessful and irrelevant. By connecting to them, you are building loyalty that will play an integral role in whether they return to your business or not. If you don't try and create relationships with your current customer base, you will most likely lose them, and it is far more expensive to gain a new customer than to retain an existing one. Additionally, it is significantly easier to sell products and services to existing customers because they have already developed trust and loyalty to your company.

Using Social Media to Connect to Your Customers
Using social media is an important part of cultivating relationships with your customers. Using social media platforms such as Facebook, Twitter, and Instagram provides you with insights regarding what your customers like and other important details that are difficult to learn otherwise. These details help you get into your customers' "Odds Are" and better understand their interests and motivations.

Social media also gives you the opportunity to share reviews. Ask your customers for feedback and share it on your profile. If people like what they read about you, this will help bolster your image and increase the chances of them looking you up the next time they need the products and services that you offer.

If you rely solely on your products or services to boost sales, you are missing a critical piece needed for long-term sales success. Remember that your relationships with existing customers serve as valuable resources in helping you identify new sales opportunities, and social media can help you leverage the feedback and insights you need to develop new relationships!