Find answers to common questions about Carew International’s sales training programs, leadership development, and customer service training.
About Carew International
What does Carew International do?
Carew International provides corporate sales training, sales leadership development, and customer service programs for organizations of all sizes. We help companies improve sales performance, strengthen customer relationships, and develop leaders who drive team success.
How long has Carew been in business?
Carew International has delivered sales training programs globally for nearly 50 years. Since 1976, we’ve been a trusted partner for organizations seeking lasting performance improvement.
Where is Carew International based?
Our headquarters are in Cincinnati, Ohio, and we serve clients worldwide.
Who are Carew’s clients?
We work with organizations across industries, including manufacturing, healthcare, technology, professional services, education and financial services. Our clients range from small businesses to global enterprises like Coca-Cola, John Deere, Synchrony and Dow Chemical.
Sales Training Programs and Methodology
What sales training programs does Carew offer?
We offer several flagship programs, including Dimensions of Professional Selling® (DPS), Excellence in Sales Leadership™, and Creating Exceptional Customer Experiences (CECE). We also offer specialized programs for inside sales, strategic account management, and sales prospecting.
What is Dimensions of Professional Selling®?
Dimensions of Professional Selling® (DPS) is Carew’s flagship sales training program, trusted by organizations worldwide for nearly 50 years. DPS is a 2-5-day interactive workshop that establishes a common language, culture, process, and set of behaviors for sales teams. The program teaches proven strategies for understanding customer needs, building trust-based relationships, and converting prospects into lifetime business partners. Participants learn visual models and frameworks grounded in behavioral science that they can immediately apply to real sales situations.
What is the difference between Dimensions of Professional Selling and Excellence in Sales Leadership?
Dimensions of Professional Selling® (DPS) is designed for sales professionals at any level and focuses on developing core selling skills, customer relationship building, and consultative sales techniques. This program teaches participants how to plan strategically, communicate effectively, and close more deals by understanding customer needs and building trust.
Excellence in Sales Leadership™ is specifically designed for sales managers and leaders. This program transforms managers into leaders by providing proven tools for coaching, motivating teams, and creating a high-performance sales culture. Most organizations train their sales teams with DPS first, then send their sales managers through Excellence in Sales Leadership® to ensure they can effectively coach and reinforce the methodology.
What makes Carew’s training different?
Carew training is interactive, relationship-based, and focused on skills that can be applied immediately, not scripts. Our programs are grounded in behavioral science and adult learning principles. We use visual process models that are easy to remember and apply in real customer situations.
Every program is customized for your specific industry, business challenges, and goals. Our reinforcement system, including perpetual access to personalized client portals, ensures long-term behavior change rather than one-time training events.
Does Carew offer leadership development training?
Yes. Our Excellence in Sales Leadership™ program helps managers and executives coach and develop their teams to drive performance. This program transforms managers into leaders who inspire positive change, tap into each team member’s potential, and create an environment for success.
Do you offer trainer certification?
Yes. Our Trainer Certification Workshop (TCW) allows organizations to build internal facilitation capability. This intensive program trains your sales leaders, HR professionals, or learning and development team members to become certified Carew facilitators for your organization. TCW participants must first complete Dimensions of Professional Selling as participants themselves. Certified trainers receive all facilitation materials, access to updated content, and ongoing support from Carew.
Why does behavioral science matter in sales training?
Most sales training focuses on what to do but ignores why people behave the way they do. Behavioral science helps us understand what drives customer decision making, how to build trust, and how to communicate in ways that resonate with different personality styles. Carew programs are grounded in behavioral science principles including how adults learn, how people process information, and how relationships develop. This foundation makes our training more effective because we’re working with human psychology rather than against it.
Training Delivery and Format Options
Is Carew’s training available in-person, virtual, or online?
All formats are available: in-person workshops, virtual sessions, and OnDemand self-paced courses. We also offer open enrollment workshops in Cincinnati several times a year. Live onsite training creates the most immersive experience with maximum interaction. Live virtual training offers the same interactive, facilitator-led experience with more flexibility and no travel costs. Our Carew OnDemand platform provides 24/7 self-paced access to the complete Dimensions of Professional Selling® and Creating Exceptional Customer Experiences (CECE) curriculum.
Is virtual sales training as effective as in-person training?
Yes. Carew’s virtual sales training delivers the same results as in-person training. Our certified facilitators are specially trained to create engaging virtual experiences using breakout rooms, interactive exercises, role plays, and real-time discussion. The key to effectiveness is not the delivery format but the quality of facilitation, participant engagement, and post-training reinforcement. Clients report equivalent improvements in sales performance whether they choose virtual or in-person delivery.
What size teams does Carew work with?
We work with organizations of all sizes, from small businesses with a handful of salespeople to global enterprises training thousands of people across multiple countries. For smaller teams or individual professionals, we offer open enrollment workshops where participants from different organizations learn together. For larger organizations, we design scalable solutions including train-the-trainer certification so you can build internal facilitation capability.
Do we need to train everyone at once or can we phase it?
Both approaches work well. Training everyone at once creates immediate company-wide alignment on language, process, and approach. Phased rollouts work better for large organizations or those with operational constraints. You might train by region, by role, by experience level, or by business unit. We can also train in cohorts over time while maintaining consistency across all sessions.
Will sales training work for experienced reps or just new hires?
Carew training is highly effective for salespeople at all experience levels. Experienced reps often have the biggest breakthrough moments because the training gives them a framework and language for things they’ve been doing intuitively. For new hires, Carew training provides a proven foundation and accelerates their ramp time significantly. The ideal approach trains everyone together to create a common language and process across the entire sales organization.
How quickly can new sales hires get up to speed with training?
Organizations that include Carew training in their onboarding process typically reduce ramp time by 30 to 50 percent. New hires gain confidence faster because they have a proven process to follow rather than figuring things out on their own. The ideal onboarding timeline includes Carew training within the first 30 to 60 days, after new hires understand your products and basic company processes but before they develop bad habits. Our Open Enrollment and Carew OnDemand options work especially well for onboarding because they can be delivered in shorter sessions or self-paced format that fits around other onboarding activities.
Customization and Industry Expertise
Can training be customized for our industry?
Absolutely. Customization is central to how we work. Every Carew program goes through an in-depth collaboration process where we learn about your industry, business model, competitive landscape, customer buying process, and specific challenges your team faces. We customize examples, case studies, role-play scenarios, and terminology to reflect your real-world selling situations, ensuring your team sees immediate relevance in every concept.
Does Carew have experience in healthcare sales training?
Yes. We have extensive experience training healthcare organizations including pharmaceutical companies, medical device manufacturers, healthcare services providers, and hospital systems. Our programs address the unique challenges of healthcare sales including complex buying committees, regulatory compliance considerations, clinical selling, and relationship building with physicians and healthcare administrators.
Does Carew have experience in manufacturing sales training?
Yes. We work with manufacturers across industries including industrial equipment, chemicals, building materials, and consumer goods. Our programs are customized for the complexities of manufacturing sales including long sales cycles, technical product knowledge, distributor relationships, and consultative selling to procurement and operations teams.
Does Carew have experience in technology sales training?
Yes. We train technology companies ranging from SaaS providers to enterprise software firms to IT services organizations. Our programs address technology-specific challenges including selling complex solutions, navigating technical evaluations, building business cases for ROI, and managing multi-stakeholder buying processes common in technology purchases.
How do I know which program is right for my team?
Schedule a brief conversation with a Carew Client Partner to discuss your goals and challenges. We’ll help you identify the program or combination of programs that will deliver the results you need based on your team’s current skill level, your business objectives, and the specific challenges you’re facing.
Implementation and Adoption
What happens after the training session ends?
Every participant receives perpetual access to a personalized digital client portal, a secure online environment containing all their training materials, job aids, reference guides, and additional resources. We also provide customized reinforcement modules that can be delivered through our LMS. Many organizations also implement manager coaching programs to ensure sales leaders reinforce the methodology in one-on-one meetings and team calls.
What if our salespeople resist training?
Sales professionals are often skeptical of training, especially if they’ve sat through ineffective programs before. This is exactly why Carew’s approach works. We don’t lecture about theory. We create highly interactive, engaging experiences that produce immediate “aha moments” where participants discover insights themselves through discussion and practice. Our world-class facilitators incorporate humor, real-world stories, and relevant examples that keep everyone engaged. Most skeptical participants become enthusiastic advocates by the end of day one.
How long does it take to implement Carew training?
From initial conversation to training delivery typically takes 4 to 8 weeks, depending on scheduling availability and the level of customization required. The timeline includes discovery conversations to understand your needs, program design and customization, facilitator preparation, and scheduling. For organizations with urgent needs, we can often accommodate expedited timelines. Once training begins, most core programs are completed within 3 to 5 days, followed by ongoing reinforcement.
Results, ROI, and Outcomes
What kind of results can companies expect from Carew training?
Clients report increased sales performance, improved customer satisfaction, and stronger team engagement. Most organizations see immediate behavioral changes after training sessions, with measurable performance improvements like increased close rates or higher average deal sizes within 60 to 90 days.
How does Carew measure training ROI?
We work with clients to track key performance indicators (KPIs) like win rates, customer retention, and revenue growth before and after training. We also help measure improvements in sales activity metrics like better qualification, more effective discovery conversations, and stronger relationships with key decision makers. Many clients also track sales team confidence, engagement scores, reduced turnover, and decreased new hire ramp time.
How long does sales training take to show results?
Most organizations see immediate behavioral changes after Carew training sessions. Participants leave with practical tools and frameworks they can apply right away to their next customer conversation. Many report closing deals differently within the first week after training. For measurable performance improvements, most clients see significant results within 60 to 90 days. Organizations that combine initial training with consistent reinforcement and manager coaching see the most dramatic and lasting performance improvements.
Pricing and Budget Expectations
How much does Carew training cost?
Investment varies based on several factors including program type, delivery format, number of participants, and level of customization. Open enrollment workshops, where individuals from different organizations train together, typically provide the most accessible entry point for smaller teams. Custom programs designed specifically for your organization generally offer better ROI for groups of 10 or more participants.
Most clients find that the investment pays for itself quickly through improved close rates, larger deal sizes, and reduced sales cycle length. Many organizations see measurable return within the first quarter after training. Contact us for a detailed proposal based on your specific situation and expected outcomes.
Reinforcement, Tools, and AI Support
What is the client portal and how does it prevent training from being forgotten?
The client portal is your personalized digital learning environment that lives beyond the workshop. Every Carew participant receives access to their client portal, which contains all training materials, reference guides, job aids, templates, and additional resources. Unlike traditional training where people forget 70 percent of what they learned within a week, the client portal provides ongoing reinforcement through microlearning modules, skill refreshers, and just-in-time resources. This ongoing engagement is what transforms one-time training into lasting behavior change and sustained performance improvement.
How can sales teams use AI to enhance performance?
AI can help sales professionals research prospects, personalize outreach, and prepare for client conversations. These capabilities align with Carew’s customer-centric approach, which emphasizes understanding customer needs and building authentic relationships. The most effective salespeople combine AI tools with the interpersonal skills and consultative techniques taught in Carew programs.
Still have questions?
Contact us at (800) 227-3977 or complete this form to have one of our client partners help you find the best fit for your organization.