preferred position

Bullseye for Preferred Position in Sales
By | April 6, 2017

The (Business) Case for Improved Position

As sales professionals, we live or die by the numbers; but our position with customers may be a more accurate […]


Sales Training
By | January 27, 2017

The Journey to Preferred Position

Selling is a journey, and the destination of all sales activities should be to reach Preferred Position with our customers. […]


Relationship Building
By | June 11, 2012

A Standard of Excellence

In 1980 the commander of the U.S. Army Recruiting Command, General Max Thurman, introduced the recruiting slogan “Be All You […]


Uncategorized
By | August 29, 2011

5 Key Steps to Preferred Position

Position, as it relates to selling, is our current status and degree of influence in a customer relationship. Having Preferred […]


Sales Training
 
 

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