preferred position

The (Business) Case for Improved Position

April 6, 2017  |  Published by in Sales Excellence, Sales Training
Bullseye for Preferred Position in Sales

As sales professionals, we live or die by the numbers; but our position with customers may be a more accurate […]

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The Journey to Preferred Position

Selling is a journey, and the destination of all sales activities should be to reach Preferred Position with our customers. […]

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A Standard of Excellence

June 11, 2012  |  Published by in Uncategorized

In 1980 the commander of the U.S. Army Recruiting Command, General Max Thurman, introduced the recruiting slogan “Be All You […]

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5 Key Steps to Preferred Position

August 29, 2011  |  Published by in Sales Training

Position, as it relates to selling, is our current status and degree of influence in a customer relationship. Having Preferred […]

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