As sales professionals, we live or die by the numbers; but our position with customers may be a more accurate […]
Selling is a journey, and the destination of all sales activities should be to reach Preferred Position with our customers. […]
In 1980 the commander of the U.S. Army Recruiting Command, General Max Thurman, introduced the recruiting slogan “Be All You […]
Position, as it relates to selling, is our current status and degree of influence in a customer relationship. Having Preferred […]
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