effective communications

Generational Differences Impact Sales Efforts

September 4, 2014  |  Published by in Communication Skills, Sales Excellence

  Increased generational diversity in the workforce means that getting into the “Odds Are” of customers is more complicated and […]

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Cut Verbal “Waste” to Improve the Impact of Your Words

Words are powerful – or at least they should be. But when we litter our message with fillers and misused […]

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The Reality of Perception

We are all familiar with the saying, “perception is reality.” For sales professionals, it would be more accurate to say, […]

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