Trainer Certification Workshop


Dimensions of Professional Selling-Trainer Certification Workshop (DPS-TCW) is hailed as the world standard for delivering behavior-based, results-focused sales strategies, tactics, and techniques. The “train-the-trainer” program is intense and comprehensive, providing your own sales and human resource leaders the skills, strategies and hands-on experience to become world-class DPS facilitators. This corporate sales training program ensures your organization has the in-house expertise to exceed both performance and retention objectives, thus providing a competitive edge in the marketplace. The DPS-TCW for managers is comprised of three phases:


Phase I – Dimensions of Professional Selling (DPS)

Your sales managers participate in the Dimensions of Professional Selling (DPS) program. If your sales managers have already participated the DPS program, an indepth review of the material along with an individual and team content assessment and review to ensure total understanding of the DPS program concepts, as well as applications becomes the starting point of the certification process.

Phase II – Training Technology

Your sales managers learn how to be effective, stand-up DPS facilitators. Some of the sales development activities include:

  • Mastering the Experiential Learning Cycle
  • Developing Role-Playing Strategies That Work
  • Preparing and Conducting Structured Experiences
  • Drawing Out Individual and Team Learnings
  • Giving Instructions and Monitoring Training Activities
  • Developing Your Training Style for Greater Effectiveness
  • Creating a Positive Training Atmosphere Through Attitude, Energy, and Appearance
  • Maintaining a High Energy Level Through the Entire Training Program
  • Telling Real-Life Stories to Create Teaching Points

The Training Technology phase of the Trainer Certification Workshop provides your sales managers with the delivery mechanisms and methods for presenting the Dimensions of Professional Selling (DPS) program, or parts of the program in an engaging, results-focused, interactive experience.

Phase III – Skill Practice Training Technology

Your sales managers are provided with the opportunity to deliver key elements contained in each of the nine Dimensions of Professional Selling (DPS) program modules. Emphasis is placed on pre-delivery planning, preparation, and delivery style.

Planning for Future Programs – Strategies for the successful rollout of the DPS reinforcement strategy is discussed. Sales Managers are provided a thorough overview of the Management Component for reinforcement and are introduced to the Passive, Quick Hit, Group Concept, and One-on-One Coaching resources available to make the new behaviors learned in the workshop(s) part of the culture and daily vernacular.


Included in the Trainer Certification Workshop is a full year subscription to DPS OnDemand™, Carew’s online DPS reinforcement program. This program features in-depth content and concept review, including skill observation in a “right way vs. wrong way” format, skill mastery exercises, intermediate knowledge checks with immediate feedback, and business-relevant sales simulations to test and support comprehensive knowledge and skill application.  DPS OnDemand offers DPS program content in a dynamic and interactive online format for skill reinforcement where and when it is needed.


Participation in the Dimensions of Professional Selling Trainer Certification Workshop for Managers is a highlight career path experience. For many of the six thousand sales trainers worldwide who have graduated from this demanding, inspiring, and wisdom-filled experience, it has resulted in rapid ascension to top senior level positions in their respective organizations. For others, it has resulted in sustained, optimal, personal performance. The dedication and hard work of the DPS trainers has resulted in helping other sales professionals create the magic that makes impossible-to-meet sales goals possible.

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