Communications Skills Training Critical In Modern MarketMarch 11, 2014 | Posted by Jeff Seeley in Communication Skills
Contemporary industries and sectors have been forever transformed by the ubiquity of new communications technology, the globalization of the enterprise and an increasingly diverse workforce. For this reason and many more, the traditional employee training programs that were once perfectly suitable for tasks at hand are likely no longer as relevant as they need to be, and decision-makers must remember this.
Communication skills training has always been critical in the professional development process, as employees who do not possess this type of acumen will be less likely to acclimate to the corporate culture, work productively with peers and properly handle client meetings. More modernized communication skills training can significantly improve performance among a variety of workforce members.
The Hays Daily News recently interviewed professor Judy Caprez, who explained some of the indications that communication skills training has been a sometimes overlooked, but always critical aspect of business performance. According to the expert, the U.S. Department of Labor’s Bureau of Labor Statistics released a study in the 1990s that highlighted just how important accommodating diversity was back then.
For obvious reasons, this state of affairs has only intensified amid the rapid globalization of enterprises and the workforce at large, and companies that have not focused on professional development that directly caters to a more diverse staff will be left behind. Caprez told the source that estimates indicate two-thirds of the United States population is expected to consist of immigrants by 2050, while more companies will begin expanding to other nations as well.
Communication skills training is especially important for customer service, sales and leadership-level staff members, but is just as critical for other workers considering the need to constantly collaborate and innovate in the modern market. Furthermore, Caprez noted that the skills shortages can often be traced back to communication pitfalls, which training helps to mitigate.
What needs to be done?
Enterprises that do not have the resources necessary to create a prolific and effective professional development strategy in-house should consider using a firm that provides these services. Employee development investments can be difficult to manage in such a way that leads to higher returns when those in charge are not well-versed in the various aspects of professional training.
By leveraging strong communication skills training for all employees, businesses will be able to excel in the coming years.
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