The Carew Sales Training Difference

To understand what differentiates Carew International from other sales training companies requires a closer look at Carew’s training objectives, methodologies and impact. At Carew International, we believe that sales professionals develop through a continuum of knowledge and skills that define their role and contribution to their organization. Herein lays the first differentiating feature of Carew International and our approach to training: the emphasis on education. Our training goes much deeper than the latest organizational system or “quick tips” for closing a sale.

Each of our sales training programs is built upon the principles of positional selling, with a strong foundation of effective communication skills necessary to identify both your customer’s needs and critical opportunities to meet those needs. It includes both the relational and functional sales skills required to communicate and influence customers to take positive action. By focusing on core positional selling techniques rather than a rehearsed "system" Carew sales training equips sales professionals to apply their knowledge across the breadth of clients, organizations and markets.

Once knowledge and skills are addressed, program participants are given time and opportunity to apply what they have learned. All Carew sales training is customized to directly address the everyday business needs and sales performance goals of your organization. The case studies and role-plays used during the workshops are designed to create the feeling of a sales call made just last week by a participant. As a result, participants leave the workshop with sales skills techniques and positional selling techniques they can apply immediately on the job.

Our sales seminars enable sales professionals to reach their full potential – growing their capabilities throughout their sales careers with the ultimate goal of creating collaborative-focused business partners. Carew sales development programs also serve leading organizations by training sales professionals to sell through written proposals and to implement results-producing leadership techniques.

Developed through 30 years of industry experience and continually refined by customer feedback, our programs seek to achieve the most common and compelling customer goals. Consider your organization’s current position and goals:

• Does your organization define the level of professionalism to which your competitors will need to aspire?
• Is your company and each sales professional an integral part of your customers supply chain?
• Are you able to effectively minimize price as a component of the value equation?
• Does your sales team understand the negotation tactics necessary to effectively "defend your price" with customers?
• Does your sales team enjoy expanded, resilient relationships with your customers?
• Is your sales team able to effectively uncover new opportunities to create preferred position with customers?
• How well is your organization able to articulate your value proposition?
• Does your sales team consistently think strategically? Competitively?
• Does your sales force possess the practical financial knowledge and business acumen to optimize their role in your organization’s profitability?
• Do your sales professionals have fully developed plans to revitalize marginal accounts or renew lost accounts?
• How would a shortened sales cycle or improved closing rate impact your organization?
• Are your sales team and sales management equipped and prepared to increase your market share?

Carew International sales training programs are strongly endorsed by customers who have realized immediate returns on their training investment. We believe our high customer retention rate speaks volumes in support of our effectiveness in meeting the challenges of many sales environments.

The most significant contribution you can make to the long-term success of your organization is through the development of your people. They are your most precious resource and your greatest competitive advantage. Whether you seek to improve overall sales force effectiveness, increase revenue, maximize sales managers’ impact, or address more specific development needs, Carew International has a proven track record in producing and delivering the finest sales training and leadership development programs for the global marketplace.