Building Customer Equity™ (BCE)

Is your sales team ready for the big league? Do your sales people have the perspective, knowledge and skill set to work with corporate leaders? Carew's Building Customer Equity (BCE) program equips sales professionals with specific skills and the strategic approach necessary to work with mid, upper and c-level executives. BCE cultivates the competence and confidence needed for the interdependent relationship of consultative sales.

This workshop utilizes Carew's proven process for gaining position with upper level managers based on an understanding of the customer's business drivers and their unique strategic objectives.

BCE participants will:

BCE Program Overview

The Value Imperative

Finance Fundamentals

Understanding Enterprise Operating Reality

Discovering Enterprise Gap: Value Creation Opportunities

Co-Producing Value

Presenting and Demonstrating Your Value Proposition

Value Innovation

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Carew International can support your organization's performance improvement goals.

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