Tag Archives: understanding customer need

Negotiating Price in a Down Economy

Posted on March 28, 2011 by Ed Albertson

In a “down” economy such as we are currently experiencing, price can appear to be even more important to the buying process because customers more acutely recognize they have three ways to increase THEIR profits: Selling more of what they … Continue reading →

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Words To Live By: What the CEO Wants You to Know

Posted on February 4, 2011 by Ed Albertson

What the CEO Wants You to Know, by Ram Charan, is a simplified guide for those who wonder what is on the mind of the CEO (or any senior business leader for that matter) and why that matters when it … Continue reading →

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