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Recommended Reading – Drive: The Surprising Truth About What Motivates Us
My colleague, Chuck Terry, recommended this book to me because we share a passion for studying individual and organizational marketing and sales performance. I found this to be ground-breaking material, because it challenges the very foundations of motivation, as traditionally … Continue reading
Posted in Recommended Reading
Tagged daniel pink, leadership development, malcolm gladwell, motivation
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Essential Reading for 2011
At the start of each New Year, millions of Americans make millions of commitments to start or stop doing things, with the ultimate goal of improving their lives. In support of a successful 2011, I thought I would share several … Continue reading