Category Archives: Recommended Reading

Book Review – Influence: Science and Practice

Influence: Science and Practice by Robert B. Cialdini is one of the BEST books on the topic of persuasion and influence that I have ever read (and both a sales and a sales training professional, I have read many)! Cialdini … Continue reading

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Who Moved My Cheese? Offers Timely Message

Today’s worldwide economic uncertainties bring to mind some very sage insights from a book written a few years back.  The book, Who Moved My Cheese?, by Spencer Johnson, M.D., is an insightful account of how we become too comfortable with … Continue reading

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Carew Must Read No. 2: What the Dog Saw by Malcolm Gladwell

The second in our series on “must” reads I suspect there are many Malcolm Gladwell fans out there who, like me, have read everything he has written to date (The Tipping Point, Blink and Outliers).  For those not familiar with … Continue reading

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A Rockin’ Lesson in Sales Success

This is the first in a series on our favorite sales and business books. Despite the piles of quality business books that have been written, I find I learn as much or more about successful sales performance from non-business books. … Continue reading

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Recommended Reading – Drive: The Surprising Truth About What Motivates Us

My colleague, Chuck Terry, recommended this book to me because we share a passion for studying individual and organizational marketing and sales performance.  I found this to be ground-breaking material, because it challenges the very foundations of motivation, as traditionally … Continue reading

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Words To Live By: What the CEO Wants You to Know

What the CEO Wants You to Know, by Ram Charan, is a simplified guide for those who wonder what is on the mind of the CEO (or any senior business leader for that matter) and why that matters when it … Continue reading

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Essential Reading for 2011

At the start of each New Year, millions of Americans make millions of commitments to start or stop doing things, with the ultimate goal of improving their lives. In support of a successful 2011, I thought I would share several … Continue reading

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