Author Archives: Mary Ann Lynn

High-Maintenance vs. Low-Tolerance Customers – Insights from the Sales Training Perspective

At a recent sales training event, a highly accomplished sales veteran rejoined our session after stepping out for a customer call.  He looked like he had been through the wringer, with the weight of the world on his shoulders.  When … Continue reading

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We’re Living in a KEURIG® World – Insights from the Sales Training world…

Are you one of the millions of people using a KEURIG® coffee machine at home or at work?  With its single-cup brewing system and extensive “K-Cup” beverage product offering, KEURIG® has revolutionized the consumer coffee industry.  The sales lessons, however, … Continue reading

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What’s Your Brand?

This isn’t about your preferred brand of a particular consumer good.  What is YOUR brand?  What brand have you developed for yourself with customers? Brand refers to the reputation a product or service has earned over time.  It evolves based … Continue reading

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High Road Always Best Route in Business Communications

Does your day-to-day communication with customers support the competent, professional image you desire, and the image necessary to improve sales?  From dress, to protocol, to meeting etiquette, the business environment has become much less formal in recent years – with … Continue reading

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Effective Communications the Key to Success in Sales & Beyond

I have always believed that the communications skills central to the Carew sales training curriculum are beneficial across all relationships and endeavors in life. So I was greatly intrigued when I recently heard an education professional address current education practices … Continue reading

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