Author Archives: Ed Albertson

Attitude, Energy and Appearance: The “True Grit” of our Profession

Mention the word “grit” and one is likely to evoke a vivid image of the tough, hard-nosed U.S. Marshal in the western movie True Grit, originally made famous by the iconic John Wayne in 1969 (reprised by Jeff Bridges in … Continue reading

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Time for Spring Cleaning!

Getting Your House in Order Will Pay Great Dividends Later… Spring is the perfect time to clean house and rid ourselves of the physical and mental clutter we have collected over the past year and beyond.  In our business life, … Continue reading

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Must Read Book Review… Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

“Some people seem to have a magic touch when it comes to getting people to buy into their plans, goals, and desires. But, in reality, reaching people isn’t magic. It’s an art … and a science. And it’s easier than … Continue reading

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Listen… Here’s a Resolution Worth Keeping Part Two: Kicking off a Successful Sales Year

LISTENING is a core and critical behavior in both business and personal relationships, and it’s a key tenet of Carew International’s DPS sales training.  Listening to someone lets that person know that their needs and concerns are more important to … Continue reading

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Think “Different” – Getting the first appointment with the “right” person

Apple introduced a well-recognized marketing campaign under Steve Jobs with the slogan “Think Different” knowing full well that it could be interpreted as a grammatically incorrect statement and stir controversy. Nevertheless, Jobs insisted that he wanted the word “different” to … Continue reading

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Book Review – Influence: Science and Practice

Influence: Science and Practice by Robert B. Cialdini is one of the BEST books on the topic of persuasion and influence that I have ever read (and both a sales and a sales training professional, I have read many)! Cialdini … Continue reading

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Sales Myth of the Month: Only Money Motivates Sales Professionals

Sales leaders typically compensate sales professionals with commissions alone or with commissions combined with a base salary. Unfortunately, in some sales organizations that monetary compensation also serves as the sole reward for achievement – the “feedback loop” for job performance. … Continue reading

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Beware of Premature Solutions

A customer is just BEGINNING to explain what they want and what they need, and already you are formulating the solution in your head.  Sound familiar?  Effective product training can actually over-prepare us for some customer interactions.  We have an … Continue reading

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5 Key Steps to Preferred Position

Position, as it relates to selling, is our current status and degree of influence in a customer relationship. Having Preferred Position means being the supplier of choice – essentially having all the business we want. Preferred Position may seem an … Continue reading

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Carew Must Read No. 2: What the Dog Saw by Malcolm Gladwell

The second in our series on “must” reads I suspect there are many Malcolm Gladwell fans out there who, like me, have read everything he has written to date (The Tipping Point, Blink and Outliers).  For those not familiar with … Continue reading

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